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And the Daily “LOLWUT” Award Goes To…

Last week, my family was busy rummaging through every nook and cranny in preparation for the first garage sale we’ve had in a while.

At one point, I found myself in charge of sticker detail and consequently came across this little gem.

The Sandman LOLWUT

…Let’s make sure we’re on the same page here.

The American Library Association, once upon a time, decided to use Neil Gaiman’s The Sandman to advocate the importance of reading. Fair enough.

Many high-browed critics still laugh at the notion that comics can be considered engaging and challenging literature, but those of us who have read titles such as Persepolis and Maus know better. There is nothing wrong with using well-written, well-drawn graphic novels to encourage people to read.

Using said challenging graphic novels in conjunction with cheesy taglines geared towards children, however?

Hooooo boy.

I haven’t had the chance to read any volumes of The Sandman as of yet, but I do know that while The Sandman is many things, kid-friendly definitely isn’t one of them.

Seriously, what was the ALA thinking? Did someone just flip through some random pages, find an image with the main character surrounded by books, and send it off for editing without considering the comic’s target audience? What if a hapless kid had realized, “Oh hey, this is actually a picture from a book! This looks cool, I wanna read this Neil Gaiman Sandman thing!”

Ah well, I suppose it could have been worse; the ALA could have gotten the rights to use Alan Moore’s characters instead.

Instead of Dream, we could have be graced with Rorschach on our bookmarks, smiling and praising books for completely changing his view of the world. While petting a German Shepherd.

Heh. Someone should draw that.

The Sandman © DC Comics


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